CSR Colouring Book

This was a campaign to celebrate WeTransfer's recertification as a B Corp. We worked with 5 illustrators to create a colouring book centred around 5 topics — accessibility, community, well-being, environment and identity. The campaign featured an interactive ad, motion assets, a PDF/book to download, as well as write-ups on each topic that featured on WePresent.

Users were able to download the book, colour it in, and then send it back for the chance to be featured on a WeTransfer wallpaper.