WeTransfer Advertising
This identity was created to accompany the relaunch of WeTranfer's Advertising arm. Being data-led, the aim was to form something bold and easily consumable; a tool to elevate language and data as simply as possible.
We created solutions for infographics, for a photographic approach and for layout, using visual elements such as annotations and framing to aid readability and to guide the eye.
![](https://cdn.prod.website-files.com/617937aa666a925d45cd8dd3/64368a1739b2cc6e3bc9c2e8_Example%20layoutWTA%20Toolkit.jpg)
![](https://cdn.prod.website-files.com/617937aa666a925d45cd8dd3/64368ad67bd14f6b9104f6b2_Frame-401.jpg)
![](https://cdn.prod.website-files.com/617937aa666a925d45cd8dd3/63f9ffad300f0c755d845400_ezgif-2-31871c46b9.gif)
![](https://cdn.prod.website-files.com/617937aa666a925d45cd8dd3/64368a143a6c9c3c16bbada2_Frame-33.jpg)
![](https://cdn.prod.website-files.com/617937aa666a925d45cd8dd3/64368a16aa2ff493e5b393f7_Frame-30.jpg)
![](https://cdn.prod.website-files.com/617937aa666a925d45cd8dd3/64368a141f47ef104ff31579_Frame-37.jpg)
![](https://cdn.prod.website-files.com/617937aa666a925d45cd8dd3/64368a16702aad313e4b8fe2_Frame-29.jpg)
![](https://cdn.prod.website-files.com/617937aa666a925d45cd8dd3/65dc62962e4c1f5d2e7f4318_wat_live.jpg)
![](https://cdn.prod.website-files.com/617937aa666a925d45cd8dd3/645f6a7cc004d57477f20411_Example%20layoutWTA%20Toolkit.jpg)
![](https://cdn.prod.website-files.com/617937aa666a925d45cd8dd3/64368ad6f962936c0231b387_Example-layout1.jpg)